Our team is here to help businesses thrive in challenging environments and challenging times.
We understand the complexities of franchising and are passionate in supporting the growth of successful networks through strategy and execution at all levels.
Local, national And international.
Marketing Strategy Support and Consultancy
Digital Advertising and Execution
Creative Development and Design
Website Development and Landing Pages
“In the first month alone, we achieved:
6.5% increase in average pages / session
15% increase in goal conversion rate
172% increase in users“
Challenge
Coming from a previous digital marketing strategy solely focusing on remarketing, we were challenged to construct a broader strategy to reach new users.
With a plan to quickly kick off a multi-channel national strategy it was essential to establish solid performance on Paid Search as a foundation.
Solution
Breaking out of the remarketing feedback loop of the same users is fairly straightforward.
Create a strategy focused on high intent. In this case, this involved a mix of fitness related keywords, serving alongside specific branded ones, to keep up with competitor bidding. Combining this with smaller Google Ads strategies such as ad types, bidding, and demographic targeting, allowed us to achieve a powerful month 1 performance.