Marketing Strategy Support and Consultancy
Digital Advertising and Execution
Creative Development and Design
Website Development and Landing Pages
Coming from a previous digital marketing strategy solely focusing on remarketing, we were challenged to construct a broader strategy to reach new users.
With a plan to quickly kick off a multi-channel national strategy it was essential to establish solid performance on Paid Search as a foundation.
Breaking out of the remarketing feedback loop of the same users is fairly straightforward.
Create a strategy focused on high intent. In this case, this involved a mix of fitness related keywords, serving alongside specific branded ones, to keep up with competitor bidding. Combining this with smaller Google Ads strategies such as ad types, bidding, and demographic targeting, allowed us to achieve a powerful month 1 performance.