When it comes to content creation it’s important to avoid having tunnel vision. Yes, recurring content that you know your audience loves and engages with is great, however it’s also important to keep things fresh and try new content to increase engagement, attract new followers and keep your existing followers engaged over time.
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- Landing Page Optimisation
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- Digital Marketing
What you need to know about Apple’s iOS 14 Policy Requirements and how it will impact your Digital Ad Campaigns and Reporting
Late last year, Apple announced that one of the focuses of iOS 14 was to improve user privacy. As expected, these user privacy changes will limit the amount of data that advertisers host within the Ad Platform based on the users preferences so, here is what you need to know about these changes as a business owner.
Jessica Peake owns and operate multiple Anytime Fitness locations across Australia, growing them to the thriving businesses they are today. Having worked with her over the past few years, we chat to her about what makes a successful franchise and how marketing plays an important role in growing her businesses.
One of Google’s latest offerings, Local Campaigns, is an entirely different marketing beast. Using machine learning, local campaign ads are displayed across the largest of Google properties - Google Maps, Google Search Network, YouTube & Google Display Network. With more than 1 billion users across each of these properties, it’s a channel that can reach up to 90% of users in Australia.
If you are unsure how to use social media for your business, we’ve got you covered! We take you through our top five tips in planning and managing your social content. Topics covered are
- Consider your objectives
Instagram has recently launched a new feature in their app, trying to keep up with the viral success of TikTok. Dubbed ‘Instagram Reels’, this feature has mostly been shoe horned into their platform, alongside Instagram TV.
This has come at a pivotal time for both social media giants, as TikTok has been under fire globally, for privacy concerns. While Trump and Xi Ping continue their clumsy game of trade-war-chess, TikTok is used as a pawn, with Trump giving TikTok 45 days to be sold to an American tech giant, such as Microsoft.
Do you ever stumble across an insanely satisfying social post, but can’t quite put your finger on why it’s so good? Instagram, in particular, can seem like an ocean of perfectly made, aesthetically pleasing images. There are a few key elements you may not be aware of, that are taken advantage of when taking these photos. What are these design choices, I hear you ask? Great question, let’s talk about them.
COVID-19 and the enforced closures of fitness centres globally forced us to think very differently about how we market. In such challenging circumstances, we leveraged our combined marketing experience and implemented unique advertising strategies to ensure our clients stayed front of mind with prospects and members. Looking back, what did we learn?
Anyone else scared of checking their weekly screen time for TikTok? You wouldn’t be alone, as the average TikTok user spends 52 minutes per day on the app. That’s a lot, but almost on par with Instagram’s average of 53 minutes per day.
Let’s take a moment to reflect on just how addictive these apps are. Every element, design choice, and sound, is put there to satisfy, and keep you in the app for as long as possible. The longer you’re there, the more ad revenue they get.
Over the years I have been asked many times why I chose to start an agency within the franchising industry and my most common response is - “Why not, I did it the right way.”
Before LT Network was created we wanted to achieve two things:
Work with distributed work forces from all over Australia and potentially, the world Work with those who have a positive impact on mental health (i.e. health and fitness)
In order to achieve the above, it seemed franchising - especially within the fitness space including the brands, associations and teams within this vertical would allow us to meet those objectives.