Voice speech is growing exponentially yet most franchises haven’t thought about how it affects their search and content strategy. This has created a great opportunity for savvy franchises to steal more search traffic by adopting these voice search tactics.
It makes complete sense that you’d want to use geo-targeted marketing to advertise for your franchise in your local catchment. But it’s worth deconstructing the reasons for geo-targeting, as it helps in more ways than might be initially apparent. The rise and rise of the mobile device has opened up a world of possibilities for savvy digital marketing agencies with the best geo-targeting software at their disposal. But precious few are using it to its potential.
For all businesses big and small, reputation is everything. The first step in cultivating a positive reputation is to make your brand ‘likeable’ in both the click friendly meaning of the word as well as building a true sense of engagement and trust.
Being likeable brings a host of business benefits. It will stop customers from considering the new local competition. It will make customers ‘hear you out’ on your new product or service offerings. And it will keep your regulars buying from you again and again.
Google AdWords is a proven lead generator across any number of industries and businesses. In fact, there aren’t many businesses that can’t benefit from a well-run AdWords campaign. How could you get a better qualified lead than someone literally typing into their computer what they want, when they want it?
The franchising model has proven to be successful, but there are some bad apples out there. Good franchises can be very lucrative for franchisors and franchisees alike. Bad franchising, on the other hand, can be a spectacular failure. Unfortunately, there’s been a few too many examples of the latter lately.
Our recent member acquisition campaign for Snap Fitness Burwood in Melbourne was remarkable for a few reasons. Firstly it performed extremely well; no less than 55 new members were signed up at a cost of under $7.20 each. Not bad when each has a lifetime value of over $640!
The second reason it was exceptional was the conversion rate of those leads. No less than 50% were converted into happily contracted new members.
LT Network was awarded vendor of the year at the Lift Brands global summit in Las Vegas last week. Lift Brands is the company behind internationally recognised fitness franchises including Snap Fitness, 9Round, Insurgence and Yogafit, with nearly 2,000 locations globally.
The agency beat out vendors from across the globe, from gym equipment suppliers to software vendors and maintenance contractors to take out the Lift Brands vendor of the year.
Melbourne, 23 September 2018 - LT Network has been appointed by the Australian division of BMW Motorrad as its digital advertising agency following a competitive pitch.
Under a two year agreement, LT Network will work with BMW Motorrad to expand and optimise its digital acquisition activity. LT Network will provide all search and digital advertising services for the renowned German motorcycle marque.
Running a campaign can be an exciting but stressful time for any franchisee. Execution is essential to securing a successful result. But it’s not just about handing over money to an agency and waiting for the tills to start ringing.
Even if you are hiring a marketing agency, each franchise location needs to hold up their end of the bargain. More specifically, you’ll want to avoid these rookie mistakes in franchise campaign execution.
Instagram has over 900 million active users, less competition and more engaged audiences than Facebook and Twitter. And unlike Facebook, it’s adoption and rates of usage are still growing like a weed. This is one social media platform that you ignore at your own peril.
Although some perceive Instagram to be the exclusive domain of beautiful tanned people and their equally beautiful pets, it is in fact a powerful tool for businesses with constantly evolving advertising potential.
Franchise marketing campaigns should be more effective than a singular business’ marketing campaign for a simple but profound reason. Group learnings.
Despite the pervasive view of advertising as being a creative enterprise, it’s never been more analytical. The modern marketing campaign is data driven and runs to a constant rhythm of test, learn and iterate. And that means that franchises pooling resources have an advantage.
Campaign leads can be worth their weight in gold.
Of course, leads in and of themselves are valuable. But their value multiplies when they serve as an early indicator of a potentially lucrative customer segment. Or better yet, they serve as a direct conduit to many more leads.
Facebook have changed their recommended video ratio for advertising. It’s now 4:5. This means that the video is like a tall square.
Why would they recommend this over landscape video, or even taller video? And why is this relevant to your regular videos?
Nearly everyone who runs a franchise location can tell you what their franchise break-even revenue is. It’s a critical number that holds importance for business and psychological reasons.
Make any lessthan break-even and ownership will have a degree of anxiety. Even new franchises with healthy growth trajectories.
Generate enough revenue to surpass your break-even and you can at least breathe easier.
When it comes to digital marketing, franchises are fast splitting into two distinct groups.
One is the old world franchise where all marketing is handled by head office. The other is the progressive franchise that gives its locations flexibility and a degree of autonomy at the local level whilst staying in control of the brand.
Franchising is one of the fastest growing business models in the world. From Australia to China and all through North America, no other business vertical is moving faster to meet increasing consumer demand.
From the outside in, the growth of a franchise looks like a large single entity expanding across a region. However those familiar with successful franchise expansions know this isn’t how it plays out.
If you look deeper you’ll see a succession of small business owners, all on their own individual journey. In some cases, thousands.