BMW Motorrad appoints LT Network as digital advertising agency

Robert Quint on September 24, 2018

Melbourne, 23 September 2018 - LT Network has been appointed by the Australian division of BMW Motorrad as its digital advertising agency following a competitive pitch.

Under a two year agreement, LT Network will work with BMW Motorrad to expand and optimise its digital acquisition activity. LT Network will provide all search and digital advertising services for the renowned German motorcycle marque.

BMW Motorrad Australia’s Marketing Manager Nigel Harvey said the company was impressed with LT’s deep understanding of multi-location companies and specialist location-based strategies.

“We’re excited to establish a relationship with LT Network. Having an agency that specialises in franchises and dealer networks is a huge advantage. But the preparation and willingness to go the extra mile during the pitch process really won us over,” Mr Harvey said.

A key differentiator in LT Network’s pitch was the proposed rollout of franchise marketing software Digital Stack. With a proven track record in global multi-location companies, it will be deployed to empower BMW Motorrad franchisees in their local area marketing. One of the key benefits is increased organic social reach through professional, localised content, which in turn complements paid digital activity.

LT Network CEO Peter Harris was eager to apply the agency’s expertise to the Australian motorcycle industry, commenting “We really wanted BMW Motorrad. It’s such a vibrant and exciting brand and culturally, we’re going to be a great fit.

Overall the digital marketing environment in Australia’s motorcycle industry is ripe for advancement. We can’t wait to start working with BMW Motorrad and get some quick wins.”

The appointment of LT Network comes at an exciting time for BMW Motorrad and it’s digital transformation. With a new Australian website that sets the benchmark for the brand globally, and a refreshed product range building sales momentum, the brand is poised for strong short term growth.

The account will be serviced out of LT Network’s Melbourne office.

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