All the latest from the LT team
Digital Design
What Is The Rule Of Thirds
Do you ever stumble across an insanely satisfying social post, but can’t quite put your finger on why it’s so good? Instagram, in particular, can seem like an ocean of perfectly made, aesthetically pleasing images. There are a few key elements you may not be aware of, that are taken advantage of when taking these photos. What are these design choices, I hear you ask? Great question, let’s talk about them.
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Digital Marketing
Marketing For Gyms During COVID-19: What Did We Learn?
COVID-19 and the enforced closures of fitness centres globally forced us to think very differently about how we market. In such challenging circumstances, we leveraged our combined marketing experience and implemented unique advertising strategies to ensure our clients stayed front of mind with prospects and members. Looking back, what did we learn?
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Landing Page Optimisation
Top 5 Elements Of A Successful Landing Page
Creating a perfect landing page is like writing a best-seller. Memorability, Uniqueness, Catchiness; these are all the top characteristics a landing page designer and a best-seller author need to strive for.
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Digital Marketing
TikTok vs Instagram: The Battle Is On
Anyone else scared of checking their weekly screen time for TikTok? You wouldn’t be alone, as the average TikTok user spends 52 minutes per day on the app. That’s a lot, but almost on par with Instagram’s average of 53 minutes per day. Let’s take a moment to reflect on just how addictive these apps are. Every element, design choice, and sound, is put there to satisfy, and keep you in the app for as long as possible. The longer you’re there, the more ad revenue they get.
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Digital Marketing
Not Just Any Agency Can Do Franchising
Over the years I have been asked many times why I chose to start an agency within the franchising industry and my most common response is - “Why not, I did it the right way.” Before LT Network was created we wanted to achieve two things: Work with distributed work forces from all over Australia and potentially, the world Work with those who have a positive impact on mental health (i.e. health and fitness) In order to achieve the above, it seemed franchising - especially within the fitness space including the brands, associations and teams within this vertical would allow us to meet those objectives.
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Digital Marketing
Top 3 Ways To Target Consumers Effectively On Google Ads
How can you target local consumers effectively from Google ads? Like peas in a pod, local area marketing and google ads work hand in hand. Local area consumers have the highest purchase intent as well as conversion rates. They are the crème de la crème of consumers. They have probably seen your business in your local area, and have most likely heard about you from word of mouth! And as we all know, word of mouth is the strongest form of marketing. Hence, to target these local consumers has become the pivotal for businesses in order to stay competitive and get a high volume of conversions.
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Facebook Marketing
Creating Efficiencies Through Your Messenger Auto Responders
In our fast-paced digital world, sliding into the DMs is now a phrase that is so common that it is just thrown around and businesses are no exception to it. Contacting a business through a DM on Facebook or Instagram is now nearly second nature. And just in case you're not “in the know” - a DM is a private mode of communication between social media users.
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Digital Design
Top 10 Tips To Have The Best Creative For Your Socials
Mediocrity has never been the defining factor of any successful visual ad campaign. This becomes particularly true in terms of digital; You must have all the essentials covered, to get good results. On social media and Google, we are bombarded with an ocean of sub-par ads, each one begging for our Netflix-induced short attention span, and each one failing to capture it. Gone are the days that [this](https://blog.hubspot.com/hs-fs/hubfs/clairol-does-she-or-doesnt-she.png?width=389&name=clairol-does-she-or-doesnt-she.png) Clairol hair colouring ad from 1957 contributed to the jump from 1 in 15, to 1 in 2 people using artificial hair colour. Imagine that same ad on Facebook now - it might get a few clicks? The moral of the story is to have your bases covered when it comes to your promotional digital assets. We thought you might ask, so we decided to detail the exact basics of what to do in this 10 step guide. You’re welcome.
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Facebook Marketing
Facebook's New Design And How It Impacts The Almighty Algorithm
Digital is a forever changing, fast moving, constantly evolving space that we’re all fighting to keep up with, but hey, it keeps it interesting right? Today we’ll be updating you on what’s new with Facebook, as well as what you can do to keep up with the Facebook Algorithm to ensure you’re getting the most engagement and reach out of your content!
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Digital Marketing
What Is Facebook Advertising And What Are The Benefits
It is more than likely that you’ve seen ads pop up on your social media channels, but have you ever wondered how they work, or how effective they are? Here at LT Network, we manage social media advertising campaigns for our clients on the daily, and in this blog we’ll take you through the basics.
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