All the latest from the LT team
Digital Marketing
2 Weeks Post Reopening in NZ And This Is What We've Learnt...
Toilet Paper Frenzy, Empty Supermarket Shelves and Increased hits on 'How to' Gardening Videos. Across the world, we have watched as each country experienced COVID-19 in their own way, only to recognize that human behaviour regardless of locale has the same needs and desires. As each country goes through their experiences with COVID-19, it's important to reflect on and learn from what is working post lockdown for those that are just a few steps ahead. So here’s what we learnt:
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Digital Marketing
Are You Losing Out To Your Competitors Like This Brand Did?
How you communicate is essential to how you are perceived and where you communicate will determine how your audience will respond. As we come out from under restrictions and whilst people are still rugged up and comfy in sweats at home, remember, they are still more present then ever on social media. This means, YOU need to be present to be able to reach them NOW
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Digital Marketing
How To Pick The Best Digital Marketing Strategy Based On Your Objectives
Ever-changing. That is the most appropriate word to describe the state that digital marketing is currently in. It is the most volatile and rewarding form of marketing, as when it’s implemented, it has the power to take your business to the next level. Harnessing such power requires meticulous understanding and expertise, which is why several businesses look to digital marketing agencies to provide this service. Although this industry is ever-changing, the digital marketing strategies have remained consistent in the last few years. In this article, I will discuss how to pick the best digital marketing strategy based on your business’s objective.
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Digital Marketing
Paid Advertising vs Organic
Businesses often question whether they should put more time and investment into their Organic Digital Marketing Strategy, or their Paid Digital Marketing Strategy. The reality is that both need to work in tandem with each other, in order to achieve the best results and grow your business. In this article we will discuss the benefits of each of them to help you better understand which one is the right strategy for you!
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Digital Marketing
What Are The Benefits Of Localised Paid Advertising
In terms of modern day advertising, most businesses and agencies quickly learnt of the potential within localised paid campaigns. With the advent of digital marketing, these localised strategies have grown even more powerful, and in some cases take up the majority of a businesses ad budget. In some ways they are similar to national generic advertising, however the key differences are that localised ads are more specific, community focused, measurable, and affordable. And from the perspective of the consumers and the business, who wouldn't want that, right? However there are some reasons why businesses do not follow this localised approach; It’s detailed, and takes time.
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Digital Marketing
How To Generate Leads And Nurture Clients When Restrictions Have Been Lifted
While the impacts of lead generation post COVID-19 have already been discussed in our previous article, there’s more than enough room for a discussion around strategies for client nurturing and lead generation after restrictions have been lifted. It’s an important question that most businesses, and business owners are thinking right now; how will I establish a strong customer base as things return to normal? Consumer behavior is uncertain, which when combined with a global pandemic, makes these questions significantly valid. Today we’ll be breaking that down for you, while presenting some of the best strategies to use in tackling this issue.
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Digital Marketing
Top 5 Tips To Help You Up Your Email Marketing Game
Email Marketing is a super powerful tool that can be used to convert your prospects into customers by building trust, educating them, and providing value. In this article, we’re going to be sharing some tips that will help up your email marketing game.
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Digital Marketing
Learning From Your Competitors Social Media Pages
Reviewing and learning from your competitors social media pages should be a pivotal part of your organic social media marketing plan. Carrying out this research will not only give you insight into the current habits of your potential audience but also give you an idea of what your competitors are doing well or in some cases, not doing so well. To assist in your research I have outlined some key factors to consider
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Digital Marketing
How to best prepare for when restrictions have been lifted?
Since state restrictions were enforced as a result of COVID-19, we have been preparing for every stage of what is to come for our clients over the coming weeks and months as these same restrictions begin to be lifted. With so many moving parts involved, it’s our job as their agency to ensure absolutely everything in the Digital space is planned and executed efficiently and effectively for their business. To assist with the reopening of your business, we’ve pulled together a digital checklist including some of the key points that you need to focus on to prepare for relaunch in the digital space.
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Digital Marketing
Flyer Drops vs Geo-fencing
In our traditional vs digital marketing view-piece, we will discuss the differences between Flyer drop & Geo-fencing marketing tactics, both of which are equally important. Imagine this. It’s 7am in the morning, you have just made your coffee and are making your way to the letterbox to grab your morning mail. But as soon as you open your mailbox, hundreds of business flyers pour out, ranging from the local furniture store where you bought your furniture 7 years ago, down to the barber you never liked, informing you of his monthly specials!
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