All the latest from the LT team
Digital Marketing
Facebook Boosts & GMB for your Re-Opening
With many businesses looking to reopen fairly soon, comes a mad scramble to organise reopening campaigns and strategies. In many cases, businesses have little to no strategy at all, so by formulating a quick re-opening campaign, puts you already 1 step ahead of your competition.
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Digital Marketing
Impacts On Lead Generation Post COVID-19
It’s safe to say that COVID-19 has fundamentally changed lead generation, within the digital marketing landscape. Let’s take a look at why that is. Firstly, if you haven’t already read up on our previous article on the impacts of COVID19 on consumer behavior, [check it out now](https://www.ltnetwork.co/blog/changes-in-search-and-consumer-behavior-due-to-covid-19/); we’ll wait for you back here when you’re done. Previously, lead generation was competitive, and in most cases, the winning campaigns all had something in common. Past performance history. An important note is that this history doesn’t have to be either good or bad - it’s just data, and an already established advertising presence. This translates to tangible marketing tactics such as remarketing audiences, lookalike audiences, and organic followers.
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Digital Marketing
Top 5 Benefits & Tips Of YouTube Marketing For Your Business
As most of you know, YouTube is a platform where you can watch, stream, create and engage with videos. From DIY How To Guides to funny cat videos, YouTube has content for every demographic. But what you don’t know are some of these incredible stats it has managed to gain in such a short lifespan: 2nd Biggest Search Platform 2nd Most Visited Website In The World Reaches More 18-49 Year Olds Than Broadcast Or Cable TV Network 1.9bn Logged In Monthly Users Average Mobile Viewing Session Lasts More Than 40 Mins With an increasing amount of consumers spending time at home, this means there are more searches being performed on YouTube. Hence, since the pandemic, the stats above are most likely to INCREASE! Now, all these statistics only look good on paper. But the question is how do we take advantage of them? Below I will outline 5 key benefits of YouTube marketing and how to take advantage of them:
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Digital Marketing
Changes in Search and Consumer Behavior due to COVID-19
The current advertising landscape has seen a complete shift in behaviour due to the ongoing COVID-19 pandemic. All businesses have been forced to pivot to digital, if they did not already hold a strong online presence. Which makes a lot of sense, considering the whole don’t-leave-your-house rules, enforced in most countries. In this article, we will look at some of the large and small changes happening around us in real time, as consumers adapt and adjust to their new climate.
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Digital Marketing
Geo-fencing During A Period Of Quarantine
Despite an upheaval in the average person's day-to-day routine, geo-fencing presents a unique digital marketing opportunity during this unprecedented time. This opportunity centers around a key aspect of geo-fencing, and all marketing for that matter, which is finding your target audience. So, what is geo fencing, and how can it help build brand awareness for your business & help you stay relevant during this time?
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Digital Marketing
Top 3 Benefits & Limitations Of Using TikTok For Your Business
With over 500 million active users, TikTok is an entirely new beast of social media, which should not be ignored. In terms of users, it has surpassed the likes of LinkedIn, Twitter, Pinterest and Snapchat, which is no small feat. To better understand its insane growth, it took Instagram 6 years to gain the same amount of users that TikTok reached in 3 years.
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Digital Marketing
Top 5 tips for your social channels during COVID-19
With COVID-19 restricting people’s physical movements, consumers are now turning to online channels more than ever. With this comes the opportunity for your brand to connect with your target audience in a meaningful and effective way, while keeping them engaged and entertained. So what’s the best way to do this?
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Digital Marketing
Marketing At-Home Workouts: How To Stand Out
In light of recent government mandates for closure of non-essential services including gyms, there has been a massive surge in the number of people turning to at-home workouts. With this increased demand, we have seen more and more gyms, personal trainers, influencers and celebrities providing lots of different options for people to work out from home, with many of these free of charge. There is a lot of opportunity in this space and now is the time to take advantage, particularly with the apps and digital services that make it easier to offer virtual workout sessions to your members. But with so much activity currently in the online fitness market…how do you stand out?
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Digital Marketing
Why Maintaining Your Google My Business Page Is Important During Coronavirus
While a Google My Business (GMB) page is vital to have as a business, it is equally important to make sure this page is kept up to date during the COVID-19 pandemic. As your GMB page is the first item to be shown when a user is searching for your business, it is paramount that all details are up to date, including your open status due to COVID-19. This will prevent any loss of prospects and customers over a small error, while also keeping the public informed of your actions / response to COVID-19. This article will outline the steps to take to adapt your GMB page to the current COVID-19 period.
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Digital Marketing
Organic Content Recommendations: Do's and Don'ts During the Pandemic
Discover our recommended Do's and Don'ts of social media usage during the COVID-19 pandemic.
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