All the latest from the LT team
Digital Marketing
Why precision geo-targeted campaigns drive more leads per dollar.
It makes complete sense that you’d want to use geo-targeted marketing to advertise for your franchise in your local catchment. But it’s worth deconstructing the reasons for geo-targeting, as it helps in more ways than might be initially apparent. The rise and rise of the mobile device has opened up a world of possibilities for savvy digital marketing agencies with the best geo-targeting software at their disposal. But precious few are using it to its potential.
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Digital Marketing
Why high performing franchises target micro-moments in their advertising.
High performing franchise marketing departments are targeting micro-moments. Small windows of opportunity when prospective customers are particularly susceptible to persuasive messages from brands. Here's how.
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Digital Marketing
Franchises in these industries are killing it with Instagram advertising
Instagram has over 900 million active users, less competition and more engaged audiences than Facebook and Twitter. And unlike Facebook, it's adoption and rates of usage are still growing like a weed. This is one social media platform that you ignore at your own peril. Although some perceive Instagram to be the exclusive domain of beautiful tanned people and their equally beautiful pets, it is in fact a powerful tool for businesses with constantly evolving advertising potential.
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Franchising
Spotting a franchise with a bad business model from a mile away
The franchising model has proven to be successful, but there are some bad apples out there. Good franchises can be very lucrative for franchisors and franchisees alike. Bad franchising, on the other hand, can be a spectacular failure. Unfortunately, there's been a few too many <a href="https://www.smartcompany.com.au/business-advice/franchising/whats-going-wrong-with-australias-franchises/" target="_blank" rel="noopener">examples</a> of the latter lately.
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Digital Marketing
How franchises need to prepare for voice search
Voice speech is growing exponentially yet most franchises haven't thought about how it affects their search and content strategy. This has created a great opportunity for savvy franchises to steal more search traffic by adopting these voice search tactics.
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Company
The making of a specialist franchise marketing company
Franchising is one of the fastest growing business models in the world. From Australia to China and all through North America, no other business vertical is moving faster to meet increasing consumer demand. From the outside in, the growth of a franchise looks like a large single entity expanding across a region. However those familiar with successful franchise expansions know this isn't how it plays out. If you look deeper you’ll see a succession of *small business owners*, all on their own individual journey. In some cases, thousands.
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Digital Marketing
4 reasons why local flexibility is the bedrock of franchise digital marketing
When it comes to digital marketing, franchises are fast splitting into two distinct groups. One is the old world franchise where all marketing is handled by head office. The other is the progressive franchise that gives its locations flexibility and a degree of autonomy at the local level whilst staying in control of the brand.
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Digital Marketing
Why we ask what your franchise break-even is
Nearly everyone who runs a franchise location can tell you what their franchise break-even revenue is. It’s a critical number that holds importance for business and psychological reasons. Make any *less*than break-even and ownership will have a degree of anxiety. Even new franchises with healthy growth trajectories. Generate enough revenue to *surpass* your break-even and you can at least breathe easier.
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Digital Marketing
How to make your franchise more likeable on social media
For all businesses big and small, reputation is everything. The first step in cultivating a positive reputation is to make your brand ‘likeable’ in both the click friendly meaning of the word as well as building a true sense of engagement and trust. Being likeable brings a host of business benefits. It will stop customers from considering the new local competition. It will make customers ‘hear you out’ on your new product or service offerings. And it will keep your regulars buying from you again and again.
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Campaign Management
Top 5 rookie mistakes in franchise campaign execution
Running a campaign can be an exciting but stressful time for any franchisee. Execution is essential to securing a successful result. But it’s not just about handing over money to an agency and waiting for the tills to start ringing. Even if you are hiring a marketing agency, each franchise location needs to hold up their end of the bargain. More specifically, you’ll want to avoid these rookie mistakes in franchise campaign execution.
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