All the latest from the LT team

Digital Marketing

Dimensions change for Facebook video ads; what you need to know

Facebook have changed their recommended video ratio for advertising. It's now 4:5. This means that the video is like a tall square. Why would they recommend this over landscape video, or even taller video? And why is this relevant to your regular videos?

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Digital Marketing

Why campaign leads are worth more than one potential sale

Campaign leads can be worth their weight in gold. Of course, leads in and of themselves are valuable. But their value multiplies when they serve as an early indicator of a potentially lucrative customer segment. Or better yet, they serve as a direct conduit to many more leads.

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Digital Marketing

How to turbocharge franchise marketing campaigns with group learnings

Franchise marketing campaigns should be more effective than a singular business’ marketing campaign for a simple but profound reason. Group learnings. Despite the pervasive view of advertising as being a creative enterprise, it’s never been more analytical. The modern marketing campaign is data driven and runs to a constant rhythm of test, learn and iterate. And that means that franchises pooling resources have an advantage.

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Company

BMW Motorrad appoints LT Network as digital advertising agency

*Melbourne, 23 September 2018* - LT Network has been appointed by the Australian division of BMW Motorrad as its digital advertising agency following a competitive pitch. Under a two year agreement, LT Network will work with BMW Motorrad to expand and optimise its digital acquisition activity. LT Network will provide all search and digital advertising services for the renowned German motorcycle marque.

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Campaign Management

3 great reasons why franchisees shouldn’t tackle AdWords themselves

Google AdWords is a proven lead generator across any number of industries and businesses. In fact, there aren’t many businesses that *can’t* benefit from a well-run AdWords campaign. How could you get a better qualified lead than someone literally typing into their computer what they want, when they want it?

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Company

LT Network takes out Lift Brands’ vendor of the year.

LT Network was awarded vendor of the year at the <a href="https://www.liftbrands.com/" target="_blank" rel="noopener">Lift Brands</a> global summit in Las Vegas last week. Lift Brands is the company behind internationally recognised fitness franchises including Snap Fitness, 9Round, Insurgence and Yogafit, with nearly 2,000 locations globally. The agency beat out vendors from across the globe, from gym equipment suppliers to software vendors and maintenance contractors to take out the Lift Brands vendor of the year.

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Franchising

Franchisee Q&A Ryan Burgers talks company culture and closing leads

Our recent member acquisition campaign for Snap Fitness Burwood in Melbourne was remarkable for a few reasons. Firstly it performed extremely well; no less than 55 new members were signed up at a cost of under $7.20 each. Not bad when each has a lifetime value of over $640! The second reason it was exceptional was the conversion rate of those leads. No less than 50% were converted into happily contracted new members.

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