Running a campaign can be an exciting but stressful time for any franchisee. Execution is essential to securing a successful result. But it’s not just about handing over money to an agency and waiting for the tills to start ringing. Even if you are hiring a marketing agency, each franchise location needs to hold up their end of the bargain. More specifically, you’ll want to avoid these rookie mistakes in franchise campaign execution.
Google AdWords is a proven lead generator across any number of industries and businesses. In fact, there aren’t many businesses that *can’t* benefit from a well-run AdWords campaign. How could you get a better qualified lead than someone literally typing into their computer what they want, when they want it?