All the latest from the LT team
Digital Marketing
A Beginner’s Guide to Facebook Targeting
We share the basics of Facebook audience targeting.
Learn more
Digital Marketing
How To Run An Effective Social Media Competition
Social media competitions are a popular strategy to increase your online following and build engagement. Discover our top tips on running one.
Learn more
Digital Marketing
How To Run A Successful Opening Campaign For A New Fitness Franchise
The difference between a successful first year in business and an unsuccessful one, comes down to your team. You only have one opportunity to open a new business, so surrounding yourself with a team as driven and passionate as yourself is integral. You’ve found the perfect franchise, you’re an owner operator, or you’ve found someone passionate to run your business, and now it’s time to find a marketing partner who’s done this hundreds of times (there’s a subtle hint in there). So let’s start with the basics, and if you’d like to know more you can give us a call.
Learn more
Digital Marketing
5 Reasons Why You Need To Use Google Ads For Your Business
Marketing comes down to where people’s eyeballs are looking; and that’s not in a metaphorical sense. Google currently has 4 billion active users. That’s a lot of eyeballs, and opportunities each day, to advertise your product or service. Discover why you need to use Google ads and the key benefits in our recent blog.
Learn more
Digital Marketing
Top 5 Australian Instagram accounts for content inspiration
When it comes to content creation it’s important to avoid having tunnel vision. Yes, recurring content that you know your audience loves and engages with is great, however it’s also important to keep things fresh and try new content to increase engagement, attract new followers and keep your existing followers engaged over time.
Learn more
Digital Marketing
How Apple's IOS14 Policy Requirements May Affect Your Ads
What you need to know about Apple's iOS 14 Policy Requirements and how it will impact your Digital Ad Campaigns and Reporting Late last year, Apple announced that one of the focuses of iOS 14 was to improve user privacy. As expected, these user privacy changes will limit the amount of data that advertisers host within the Ad Platform based on the users preferences so, here is what you need to know about these changes as a business owner.
Learn more
Digital Marketing
Q&A With Franchise Owners
Jessica Peake owns and operate multiple Anytime Fitness locations across Australia, growing them to the thriving businesses they are today. Having worked with her over the past few years, we chat to her about what makes a successful franchise and how marketing plays an important role in growing her businesses.
Learn more
Digital Marketing
What Are Local Campaigns On Google
One of Google’s latest offerings, Local Campaigns, is an entirely different marketing beast. Using machine learning, local campaign ads are displayed across the largest of Google properties - Google Maps, Google Search Network, YouTube & Google Display Network. With more than 1 billion users across each of these properties, it’s a channel that can reach up to 90% of users in Australia.
Learn more
Digital Marketing
Top 5 Tips In Planning And Managing Your Social Content
If you are unsure how to use social media for your business, we’ve got you covered! We take you through our top five tips in planning and managing your social content. Topics covered are - Consider your objectives - Timing - Visuals - Engagement - Analysis
Learn more
Digital Marketing
TikTok vs Instagram Reels
Instagram has recently launched a new feature in their app, trying to keep up with the viral success of TikTok. Dubbed ‘Instagram Reels’, this feature has mostly been shoe horned into their platform, alongside Instagram TV. This has come at a pivotal time for both social media giants, as TikTok has been under fire globally, for privacy concerns. While Trump and Xi Ping continue their clumsy game of trade-war-chess, TikTok is used as a pawn, with Trump giving TikTok 45 days to be sold to an American tech giant, such as Microsoft.
Learn more
