Top 5 Elements of a Highly Converting Landing Page
Creating a perfect landing page is like writing a best-seller. Memorability, Uniqueness, Catchiness; these are all the top characteristics a landing page designer and a best-seller author need to strive for.
Gone are the days of monotonous designs, when a page with just your Business Name and product photos delivered an excellent conversion rate. In this day and age, when mental fatigue is at its peak, we do not engage with anything that is repetitive or predictable. According to Psychology Today, upto 90% of adults suffer from daily boredom.
So why give your potential prospects another reason to become bored? In this article, we will discuss the top 5 elements that make a highly convertible landing page that can have the imposing effect of a best-seller.
1. Handsome Headline
Every landing page needs to have a catchy and to-the-point headline. Think about ‘Gone Girl’. a recent best-seller. Without even reading the book, doesn’t the title intrigue you? Doesn’t it attract curiosity? It makes you want to learn more about the book, right!?
This is what the Headline’s job needs to be. It needs to attract curiosity, while telling the users what your offer is all about. Influence and intrigue, yet at the same time make the messaging so clear that they will know exactly what you are all about! Just like Gone Girl, a book about a girl being gone, your headline needs to be precise and to the point.
2. Dazzling Design
‘Beauty is in the eye of the beholder’ certainly does not play a part here. In the landing page world, beauty is defined by content structure, branding elements, colour themes and contrasting designs. It is further magnified by catchy and high resolution images.
When designing your landing page, always design from a mobile’s point of view. Mobile shoppers are 160% more likely to convert from a mobile optimised page, than a non optimised page.
Just like how a best seller has the ever-so important component of nuanced uniqueness, it’s vital to combine your landing page uniqueness with your creative design. This will sure to dazzle any prospect and thus increase your conversions.
3. Compulsory Call To Action
Firstly, every landing page should have a call to action. A no-brainer right? You will be surprised by how many businesses miss this important aspect. Secondly, even if you have a call to action, make sure it is relevant to your offering/content.
A newsletter subscribe landing page should not have a call to action related to ‘buy now’. Carefully think about what action you want your prospect to take, and create a button related to that action. Simple!
4. Succinct Selling Proposition
Not to be confused by the headline, a unique selling proposition can be the deal maker or breaker. With various degrees of competition faced in all industries, it is critical you display why a consumer should choose you instead of your competition.
When writing your unique selling proposition, make sure it is succinct and to the point. As the consumers get more and more impatient about their needs, you have no more than 2-3 seconds to display your uniqueness.
5. Sexy Social Proofing
According to a recent statistic, there are over 3.5 billion social media users, and this number is growing day by day. Hence there is a high chance that your consumers are searching for your products/services on Facebook, Instagram, Twitter etc.
By implementing a social feed or ratings/testimonials on your landing page, you will be able to build a personable rapport and connection with your customers. Plus adding social feeds to your landing page gives you an opportunity to add more pictures to your page. As they say, a picture tells a 1000 words!