Mediocrity has never been the defining factor of any successful visual ad campaign. This becomes particularly true in terms of digital; You must have all the essentials covered, to get good results. On social media and Google, we are bombarded with an ocean of sub-par ads, each one begging for our Netflix-induced short attention span, and each one failing to capture it.

Gone are the days that this Clairol hair colouring ad from 1957 contributed to the jump from 1 in 15, to 1 in 2 people using artificial hair colour. Imagine that same ad on Facebook now - it might get a few clicks? The moral of the story is to have your bases covered when it comes to your promotional digital assets. We thought you might ask, so we decided to detail the exact basics of what to do in this 10 step guide. You’re welcome.