How you communicate is essential to how you are perceived and where you communicate will determine how your audience will respond. As we come out from under restrictions and whilst people are still rugged up and comfy in sweats at home, remember, they are still more present then ever on social media.
This means, YOU need to be present to be able to reach them NOW
Ever-changing. That is the most appropriate word to describe the state that digital marketing is currently in. It is the most volatile and rewarding form of marketing, as when it’s implemented, it has the power to take your business to the next level. Harnessing such power requires meticulous understanding and expertise, which is why several businesses look to digital marketing agencies to provide this service.
Although this industry is ever-changing, the digital marketing strategies have remained consistent in the last few years. In this article, I will discuss how to pick the best digital marketing strategy based on your business’s objective.
Businesses often question whether they should put more time and investment into their Organic Digital Marketing Strategy, or their Paid Digital Marketing Strategy. The reality is that both need to work in tandem with each other, in order to achieve the best results and grow your business. In this article we will discuss the benefits of each of them to help you better understand which one is the right strategy for you!
In terms of modern day advertising, most businesses and agencies quickly learnt of the potential within localised paid campaigns. With the advent of digital marketing, these localised strategies have grown even more powerful, and in some cases take up the majority of a businesses ad budget. In some ways they are similar to national generic advertising, however the key differences are that localised ads are more specific, community focused, measurable, and affordable.
And from the perspective of the consumers and the business, who wouldn’t want that, right? However there are some reasons why businesses do not follow this localised approach; It’s detailed, and takes time.
While the impacts of lead generation post COVID-19 have already been discussed in our previous article, there’s more than enough room for a discussion around strategies for client nurturing and lead generation after restrictions have been lifted.
It’s an important question that most businesses, and business owners are thinking right now; how will I establish a strong customer base as things return to normal? Consumer behavior is uncertain, which when combined with a global pandemic, makes these questions significantly valid. Today we’ll be breaking that down for you, while presenting some of the best strategies to use in tackling this issue.
Email Marketing is a super powerful tool that can be used to convert your prospects into customers by building trust, educating them, and providing value. In this article, we’re going to be sharing some tips that will help up your email marketing game.
Reviewing and learning from your competitors social media pages should be a pivotal part of your organic social media marketing plan. Carrying out this research will not only give you insight into the current habits of your potential audience but also give you an idea of what your competitors are doing well or in some cases, not doing so well. To assist in your research I have outlined some key factors to consider
Since state restrictions were enforced as a result of COVID-19, we have been preparing for every stage of what is to come for our clients over the coming weeks and months as these same restrictions begin to be lifted. With so many moving parts involved, it’s our job as their agency to ensure absolutely everything in the Digital space is planned and executed efficiently and effectively for their business.
To assist with the reopening of your business, we’ve pulled together a digital checklist including some of the key points that you need to focus on to prepare for relaunch in the digital space.
In our traditional vs digital marketing view-piece, we will discuss the differences between Flyer drop & Geo-fencing marketing tactics, both of which are equally important.
Imagine this. It’s 7am in the morning, you have just made your coffee and are making your way to the letterbox to grab your morning mail. But as soon as you open your mailbox, hundreds of business flyers pour out, ranging from the local furniture store where you bought your furniture 7 years ago, down to the barber you never liked, informing you of his monthly specials!
With many businesses looking to reopen fairly soon, comes a mad scramble to organise reopening campaigns and strategies. In many cases, businesses have little to no strategy at all, so by formulating a quick re-opening campaign, puts you already 1 step ahead of your competition.
It’s safe to say that COVID-19 has fundamentally changed lead generation, within the digital marketing landscape. Let’s take a look at why that is. Firstly, if you haven’t already read up on our previous article on the impacts of COVID19 on consumer behavior, check it out now; we’ll wait for you back here when you’re done.
Previously, lead generation was competitive, and in most cases, the winning campaigns all had something in common. Past performance history. An important note is that this history doesn’t have to be either good or bad - it’s just data, and an already established advertising presence. This translates to tangible marketing tactics such as remarketing audiences, lookalike audiences, and organic followers.
As most of you know, YouTube is a platform where you can watch, stream, create and engage with videos. From DIY How To Guides to funny cat videos, YouTube has content for every demographic. But what you don’t know are some of these incredible stats it has managed to gain in such a short lifespan:
2nd Biggest Search Platform
2nd Most Visited Website In The World
Reaches More 18-49 Year Olds Than Broadcast Or Cable TV Network
1.9bn Logged In Monthly Users
Average Mobile Viewing Session Lasts More Than 40 Mins
With an increasing amount of consumers spending time at home, this means there are more searches being performed on YouTube. Hence, since the pandemic, the stats above are most likely to INCREASE!
Now, all these statistics only look good on paper. But the question is how do we take advantage of them? Below I will outline 5 key benefits of YouTube marketing and how to take advantage of them:
The current advertising landscape has seen a complete shift in behaviour due to the ongoing COVID-19 pandemic. All businesses have been forced to pivot to digital, if they did not already hold a strong online presence. Which makes a lot of sense, considering the whole don’t-leave-your-house rules, enforced in most countries.
In this article, we will look at some of the large and small changes happening around us in real time, as consumers adapt and adjust to their new climate.
Despite an upheaval in the average person’s day-to-day routine, geo-fencing presents a unique digital marketing opportunity during this unprecedented time. This opportunity centers around a key aspect of geo-fencing, and all marketing for that matter, which is finding your target audience. So, what is geo fencing, and how can it help build brand awareness for your business & help you stay relevant during this time?
With over 500 million active users, TikTok is an entirely new beast of social media, which should not be ignored. In terms of users, it has surpassed the likes of LinkedIn, Twitter, Pinterest and Snapchat, which is no small feat. To better understand its insane growth, it took Instagram 6 years to gain the same amount of users that TikTok reached in 3 years.
With COVID-19 restricting people’s physical movements, consumers are now turning to online channels more than ever. With this comes the opportunity for your brand to connect with your target audience in a meaningful and effective way, while keeping them engaged and entertained. So what’s the best way to do this?
In light of recent government mandates for closure of non-essential services including gyms, there has been a massive surge in the number of people turning to at-home workouts. With this increased demand, we have seen more and more gyms, personal trainers, influencers and celebrities providing lots of different options for people to work out from home, with many of these free of charge. There is a lot of opportunity in this space and now is the time to take advantage, particularly with the apps and digital services that make it easier to offer virtual workout sessions to your members. But with so much activity currently in the online fitness market…how do you stand out?
While a Google My Business (GMB) page is vital to have as a business, it is equally important to make sure this page is kept up to date during the COVID-19 pandemic. As your GMB page is the first item to be shown when a user is searching for your business, it is paramount that all details are up to date, including your open status due to COVID-19. This will prevent any loss of prospects and customers over a small error, while also keeping the public informed of your actions / response to COVID-19. This article will outline the steps to take to adapt your GMB page to the current COVID-19 period.
Discover our recommended Do’s and Don’ts of social media usage during the COVID-19 pandemic.
It makes complete sense that you’d want to use geo-targeted marketing to advertise for your franchise in your local catchment. But it’s worth deconstructing the reasons for geo-targeting, as it helps in more ways than might be initially apparent. The rise and rise of the mobile device has opened up a world of possibilities for savvy digital marketing agencies with the best geo-targeting software at their disposal. But precious few are using it to its potential.
High performing franchise marketing departments are targeting micro-moments. Small windows of opportunity when prospective customers are particularly susceptible to persuasive messages from brands. Here’s how.
Instagram has over 900 million active users, less competition and more engaged audiences than Facebook and Twitter. And unlike Facebook, it’s adoption and rates of usage are still growing like a weed. This is one social media platform that you ignore at your own peril.
Although some perceive Instagram to be the exclusive domain of beautiful tanned people and their equally beautiful pets, it is in fact a powerful tool for businesses with constantly evolving advertising potential.
Voice speech is growing exponentially yet most franchises haven’t thought about how it affects their search and content strategy. This has created a great opportunity for savvy franchises to steal more search traffic by adopting these voice search tactics.
When it comes to digital marketing, franchises are fast splitting into two distinct groups.
One is the old world franchise where all marketing is handled by head office. The other is the progressive franchise that gives its locations flexibility and a degree of autonomy at the local level whilst staying in control of the brand.
Nearly everyone who runs a franchise location can tell you what their franchise break-even revenue is. It’s a critical number that holds importance for business and psychological reasons.
Make any lessthan break-even and ownership will have a degree of anxiety. Even new franchises with healthy growth trajectories.
Generate enough revenue to surpass your break-even and you can at least breathe easier.
For all businesses big and small, reputation is everything. The first step in cultivating a positive reputation is to make your brand ‘likeable’ in both the click friendly meaning of the word as well as building a true sense of engagement and trust.
Being likeable brings a host of business benefits. It will stop customers from considering the new local competition. It will make customers ‘hear you out’ on your new product or service offerings. And it will keep your regulars buying from you again and again.
Facebook have changed their recommended video ratio for advertising. It’s now 4:5. This means that the video is like a tall square.
Why would they recommend this over landscape video, or even taller video? And why is this relevant to your regular videos?
Campaign leads can be worth their weight in gold.
Of course, leads in and of themselves are valuable. But their value multiplies when they serve as an early indicator of a potentially lucrative customer segment. Or better yet, they serve as a direct conduit to many more leads.
Franchise marketing campaigns should be more effective than a singular business’ marketing campaign for a simple but profound reason. Group learnings.
Despite the pervasive view of advertising as being a creative enterprise, it’s never been more analytical. The modern marketing campaign is data driven and runs to a constant rhythm of test, learn and iterate. And that means that franchises pooling resources have an advantage.
