Digital Marketing

We share the basics of Facebook audience targeting.

Social media competitions are a popular strategy to increase your online following and build engagement. Discover our top tips on running one.

Marketing comes down to where people’s eyeballs are looking; and that’s not in a metaphorical sense.

Google currently has 4 billion active users. That’s a lot of eyeballs, and opportunities each day, to advertise your product or service.

Discover why you need to use Google ads and the key benefits in our recent blog.

When it comes to content creation it’s important to avoid having tunnel vision. Yes, recurring content that you know your audience loves and engages with is great, however it’s also important to keep things fresh and try new content to increase engagement, attract new followers and keep your existing followers engaged over time.

What you need to know about Apple’s iOS 14 Policy Requirements and how it will impact your Digital Ad Campaigns and Reporting

Late last year, Apple announced that one of the focuses of iOS 14 was to improve user privacy. As expected, these user privacy changes will limit the amount of data that advertisers host within the Ad Platform based on the users preferences so, here is what you need to know about these changes as a business owner.

One of Google’s latest offerings, Local Campaigns, is an entirely different marketing beast. Using machine learning, local campaign ads are displayed across the largest of Google properties - Google Maps, Google Search Network, YouTube & Google Display Network. With more than 1 billion users across each of these properties, it’s a channel that can reach up to 90% of users in Australia.

If you are unsure how to use social media for your business, we’ve got you covered! We take you through our top five tips in planning and managing your social content. Topics covered are

• Consider your objectives
• Timing
• Visuals
• Engagement
• Analysis

Instagram has recently launched a new feature in their app, trying to keep up with the viral success of TikTok. Dubbed ‘Instagram Reels’, this feature has mostly been shoe horned into their platform, alongside Instagram TV.

This has come at a pivotal time for both social media giants, as TikTok has been under fire globally, for privacy concerns. While Trump and Xi Ping continue their clumsy game of trade-war-chess, TikTok is used as a pawn, with Trump giving TikTok 45 days to be sold to an American tech giant, such as Microsoft.

Anyone else scared of checking their weekly screen time for TikTok? You wouldn’t be alone, as the average TikTok user spends 52 minutes per day on the app. That’s a lot, but almost on par with Instagram’s average of 53 minutes per day.

Let’s take a moment to reflect on just how addictive these apps are. Every element, design choice, and sound, is put there to satisfy, and keep you in the app for as long as possible. The longer you’re there, the more ad revenue they get.