Jessica Peake owns and operate multiple Anytime Fitness locations across Australia, growing them to the thriving businesses they are today. Having worked with her over the past few years, we chat to her about what makes a successful franchise and how marketing plays an important role in growing her businesses.
COVID-19 and the enforced closures of fitness centres globally forced us to think very differently about how we market. In such challenging circumstances, we leveraged our combined marketing experience and implemented unique advertising strategies to ensure our clients stayed front of mind with prospects and members. Looking back, what did we learn?
Over the years I have been asked many times why I chose to start an agency within the franchising industry and my most common response is - “Why not, I did it the right way.”
Before LT Network was created we wanted to achieve two things:
Work with distributed work forces from all over Australia and potentially, the world Work with those who have a positive impact on mental health (i.e. health and fitness)
In order to achieve the above, it seemed franchising - especially within the fitness space including the brands, associations and teams within this vertical would allow us to meet those objectives.
