The franchising model has proven to be successful, but there are some bad apples out there. Good franchises can be very lucrative for franchisors and franchisees alike. Bad franchising, on the other hand, can be a spectacular failure. Unfortunately, there’s been a few too many examples of the latter lately.
Our recent member acquisition campaign for Snap Fitness Burwood in Melbourne was remarkable for a few reasons. Firstly it performed extremely well; no less than 55 new members were signed up at a cost of under $7.20 each. Not bad when each has a lifetime value of over $640!
The second reason it was exceptional was the conversion rate of those leads. No less than 50% were converted into happily contracted new members.