Changes in Search and Consumer Behavior due to COVID-19
The current advertising landscape has seen a complete shift in behaviour due to the ongoing COVID-19 pandemic. All businesses have been forced to pivot to digital, if they did not already hold a strong online presence. Which makes a lot of sense, considering the whole don’t-leave-your-house rules, enforced in most countries.
In this article, we will look at some of the large and small changes happening around us in real time, as consumers adapt and adjust to their new climate.