As most of you know, YouTube is a platform where you can watch, stream, create and engage with videos. From DIY How To Guides to funny cat videos, YouTube has content for every demographic. But what you don’t know are some of these incredible stats it has managed to gain in such a short lifespan:
2nd Biggest Search Platform
2nd Most Visited Website In The World
Reaches More 18-49 Year Olds Than Broadcast Or Cable TV Network
1.9bn Logged In Monthly Users
Average Mobile Viewing Session Lasts More Than 40 Mins
With an increasing amount of consumers spending time at home, this means there are more searches being performed on YouTube. Hence, since the pandemic, the stats above are most likely to INCREASE!
Now, all these statistics only look good on paper. But the question is how do we take advantage of them? Below I will outline 5 key benefits of YouTube marketing and how to take advantage of them: