YouTube Advertising

As most of you know, YouTube is a platform where you can watch, stream, create and engage with videos. From DIY How To Guides to funny cat videos, YouTube has content for every demographic. But what you don’t know are some of these incredible stats it has managed to gain in such a short lifespan:

2nd Biggest Search Platform 2nd Most Visited Website In The World Reaches More 18-49 Year Olds Than Broadcast Or Cable TV Network 1.9bn Logged In Monthly Users
Average Mobile Viewing Session Lasts More Than 40 Mins

With an increasing amount of consumers spending time at home, this means there are more searches being performed on YouTube. Hence, since the pandemic, the stats above are most likely to INCREASE!

Now, all these statistics only look good on paper. But the question is how do we take advantage of them? Below I will outline 5 key benefits of YouTube marketing and how to take advantage of them:

The current advertising landscape has seen a complete shift in behaviour due to the ongoing COVID-19 pandemic. All businesses have been forced to pivot to digital, if they did not already hold a strong online presence. Which makes a lot of sense, considering the whole don’t-leave-your-house rules, enforced in most countries.

In this article, we will look at some of the large and small changes happening around us in real time, as consumers adapt and adjust to their new climate.